Brand Story
SPRIX was founded in 1997 in a regional city in Japan.
For towns blanketed in deep snow, the arrival of spring is very special.
The warm sunlight slowly melts the snow, allowing grass and flowers to bloom.
It reminds us of the joy children feel when they solve a problem they once thought impossible.
The joy of saying “I did it!” springs from the effort, persistence, and trial-and-error behind it,
and propels people to a new stage—just like the arrival of spring.
Through education, we aspire to spring new seasons of life for people around the world.
We want to help each different people experience their own new spring.
“We want to help children who lack confidence in their ability to learn.”
This has been our unchanging aspiration since our founding.
Of course, it is important for children to acquire skills that will be useful in the years to come and beyond.
But what is even more important is the present moment of each student.
“I want to raise my score on this semester's test.”
Facing the test that is right in front of you and achieving a higher score.
By repeating this process, children will develop the confidence that they can do it if they try,
and will be able to connect it to their next learning.
Our Mori Juku, which is the first in the industry to offer
the guaranteed school grade system,
in which students receive an extra 20 points per subject,
is a system that gives concrete form to this very idea.
This has been our unchanging aspiration since our founding.
Of course, it is important for children to acquire skills that will be useful in the years to come and beyond.
But what is even more important is the present moment of each student.
“I want to raise my score on this semester's test.”
Facing the test that is right in front of you and achieving a higher score.
By repeating this process, children will develop the confidence that they can do it if they try,
and will be able to connect it to their next learning.
Our Mori Juku, which is the first in the industry to offer
the guaranteed school grade system,
in which students receive an extra 20 points per subject,
is a system that gives concrete form to this very idea.
A classroom full of children's sparkling smiles.
We believe that fun
is an important essence of education.
It’s fun to go to the cram school.
It's fun to meet friends and teachers.
This is what makes studying more and more fun.
Even in an age where ICT has permeated society
and education is changing drastically,
our base is still in the classroom.
The classroom is a place where students and teachers gather,
interact with each other with smiles, exchange words, and learn together.
We will continue to pursue the value that we can provide because we have real educational sites.
We believe that fun
is an important essence of education.
It’s fun to go to the cram school.
It's fun to meet friends and teachers.
This is what makes studying more and more fun.
Even in an age where ICT has permeated society
and education is changing drastically,
our base is still in the classroom.
The classroom is a place where students and teachers gather,
interact with each other with smiles, exchange words, and learn together.
We will continue to pursue the value that we can provide because we have real educational sites.
Making learning more enjoyable and of higher quality for students.
At Sprix, we utilize the power of advanced technology.
We measure a variety of factors, such as the teacher's teaching style, the movements in the classroom,
and the students' test responses. We analyze this data scientifically
and make steady, small improvements on a daily basis.
For example, one of the ways we do this is by analyzing the behavior of teachers with strong leadership skills
and creating a manual that packages
teaching methods that lead to better results.
In order to stably provide a high level of education
to as many children as possible,
without being influenced by the ability of individual teachers.
We are implementing new educational methods
that combine the power of people and technology.
At Sprix, we utilize the power of advanced technology.
We measure a variety of factors, such as the teacher's teaching style, the movements in the classroom,
and the students' test responses. We analyze this data scientifically
and make steady, small improvements on a daily basis.
For example, one of the ways we do this is by analyzing the behavior of teachers with strong leadership skills
and creating a manual that packages
teaching methods that lead to better results.
In order to stably provide a high level of education
to as many children as possible,
without being influenced by the ability of individual teachers.
We are implementing new educational methods
that combine the power of people and technology.
We take the needs of our customers seriously and sincerely,
and provide solutions directly to them.
That is our style at Sprix.
As we have already achieved with Mori Juku private tutoring schools which is one of the largest in Japan in terms of the number of students per branch,
and Foresta, our cramming materials that have the largest market share in the industry,
we are aiming to become No. 1 in every area of the education business.
All of this is done to deliver spring to each and every one of our customers and to have them say thank you from the bottom of their hearts.
We will continue to evolve further as a comprehensive education company in Japan and around the world.
and provide solutions directly to them.
That is our style at Sprix.
As we have already achieved with Mori Juku private tutoring schools which is one of the largest in Japan in terms of the number of students per branch,
and Foresta, our cramming materials that have the largest market share in the industry,
we are aiming to become No. 1 in every area of the education business.
All of this is done to deliver spring to each and every one of our customers and to have them say thank you from the bottom of their hearts.
We will continue to evolve further as a comprehensive education company in Japan and around the world.
SPRIX business
As a comprehensive education company, Sprix provides high value-added educational services
that meet the needs of each individual customer.
that meet the needs of each individual customer.
Cram school and classroom business
We provide a variety of learning opportunities, including industry-leading tutoring schools, AI-based independent learning tutoring schools, online tutoring schools, and dance classes that are fun to attend.
IT contents business
We develop and provide textbooks exclusively for tutoring schools, which have the largest market share in the industry, teaching material services that foster programming skills, and tablet-type teaching materials equipped with AI technology.
Certification test business
Sprix offers international assessments of basic academic skills, the foundation for all academic achievement, as well as exams that measure programming skills and world-standard materials for language exams.
Educational platform business
We provide services that form the base of education; including Japan's largest platform for teachers, which helps streamline class preparation. We also create programs that help schools introduce CBT to classrooms and produce unique tools that support the efficient management and operation of tutoring centers.
Survey and research business
We conduct surveys and research on basic academic skills based on data cultivated through the operation of cram schools and the production of educational content, as well as the operation of development centers for the development of IT human resources.
